What is Hyaluronic Acid?

Hyaluronic acid (HA) is a naturally occurring substance in the body, particularly found in connective tissues, skin, and eyes. It is a powerful humectant, meaning it has the ability to attract and retain moisture, making it incredibly beneficial for skin hydration. In the context of skincare and aesthetics, hyaluronic acid is widely used due to its moisturizing, plumping, and anti-aging properties.